This is the 2nd of a series of posts responding to a collection of articles in the Houston Chronicle, and on one of its blogs.
There is a new blog on the Houston Chronicle website. It purports to have as its focus social media activities and issues in Houston, or as its writers, Alison Sutton and Dwight Silverman, write “what gets Houston talking on the Web?”
The blog, Word of Mouth, debuted on February 27th and has not had a post since. No sign why, but this can’t be promising. Or maybe they have been pre-occupied, as this quote might show: “Dwight pioneered the social frontier at the Chron years ago, and about nine months ago, I came aboard to bring a marketing angle to the effort. Since then, we have had many a conversation around “engagement,” “brand ambassadors,” “content marketing” and other buzz phrases that ultimately make us cringe.
Be that as it may, this first effort WAS interesting. They have puzzled over a question: Is Houston a social city?