The other day I commented on the redesign and refocus that the Orange County Register has announced will go into effect beginning with the Business Section on Wednesday, in its effort to meet the first "promise" in its Customer Bill of Rights:
We'll deliver a paper that satisfies you or your money back.
Well, in a move that has THIS subscriber scratching his head the paper has apparently decided to give those of us who are too lazy to go out and actually buy the paper from a store, or machine, a preview of what's coming.
Inside the paper, this morning, subscribers will find a new double-sided "Special Section", previously un-announced in the reporting on the planned changes to come.
This section will apparently cover 2 important stories a day that the paper has put extra effort into covering so as to better inform its loyal readers.
Will this be enough to placate those folks, like me, who are not thrilled at plans that have already been announced?
I don't know about other folks, but I'm not as concerned as I was the other day.
So pleased am I, in fact, I've written an e-mail to the Reader Innovation Editor, Dennis Foley, and News Editor, Ken Brusic:
Dear Mr. Foley, and Mr. Brusic:
I am a subscriber of your excellent paper and was troubled by the announced changes planned for the coming month.
As I wrote on my Blog, the other day:
"While eliminating the separate Business Section, and putting a reduced version in the main section doesn't mean a thing to me, there is something they are doing that will be a major Pain in the Ass."
I then expressed my concerns about the changes to the Local Section.
When my paper arrived this morning I was very surprised to find what appears to be a preview of a new section of the paper that you folks apparently didn't reveal in your initial announcements.
What a pleasant surprise!
Those who say that Newspapers are going to hell in a handbasket (or is that paper shredder?) obviously may need to rethink this defeatest view in light of this well-designed, extremely informative, innovation by the Register.
If this first look is any guide then I look forward to this section, and may even be persuaded to eventually re-think my view on the new Local Section after a few editions are under both our belts.
The Mad Macedonian
Santa Ana, Ca.
PS: If this insert is actually from a bad batch of the latest piece of the ongoing puzzle that has been the poster celebrating the return to the Ducks hockey team of Scott Niedermayer, then, um, please forgive me, I must have misplaced my glasses. ;-D
PS 2: My Cat, Nikita, absolutely loves the Pet Section, each week, and wanted me to encourage you to expand it...maybe by eliminating the Daily Stock Listings part of the new Businsess Section all together.
It will be interesting to see if I get a response. ;-D
***UPDATE - 920PM***